Dr. Jameel Ahmed, CEO of ZERCO International, launches his new book " The Trilogy of Leadership: Lead. Legacy. Leverage." at the Indian Institute of Management at Raipur, India.


Dr. Jameel Ahmed proudly launched his new book, “The Trilogy of Leadership: Lead. Legacy. Leverage” at the prestigious IIM, Raipur in February 2023 during an exclusive ceremony featuring the Ghyanvarsha monthly series. The event opened to an overarching audience of research students, professors, faculties, and other distinguished guests wherein the keynote speaker Mr. Yogi Sriram who is a veteran with 40 years of industry expert gave an elaborative talk on the topic ‘'Coaching and Mentoring".

Dr. Jameel also had the invaluable opportunity to interact with the Dean of IIM, Raipur, Dr. Jain Kamal along with the faculty from their management division. The topics of discussion ranged from Business Management and leadership models to its impact on global economy. The Trilogy of Leadership delves into the professional lives of fifteen exemplary leaders, their journey, hardships, and contributions that heralded a new revolution in the modern business world. The narrative revolving around path-breaking leaders from over two centuries ago made this book outstandingly phenomenal and remarkably different from the existing books available in the market today.

Dr. Jameel addressed the audience, giving a bird's eye view of his latest book along with an overview of his previous award-winning book "Business Management and Leadership Strategies in the Competitive Market". He spoke about his personal experiences as an entrepreneur, his arduous business journey and other contributing factors that persuaded him to become an author before thanking IIM, Raipur for hosting the book launch.

His books are available on leading platforms like Amazon, Barnes and Nobles, Notion Press, Kindle store, Flipkart, Google Books, Rakuton Kobo, Booktopia, Bookscape, Bookswagon and several other online sources. His first book received the 2022 runner up award from PenCraft Awards in the non-fiction/Finance category. It is also a business referral in several management libraries and institutions, universities including Indian Institute of Management, Kozhikode, India.
Dr. Jameel Ahmed enjoys sharing his literary work for the benefit of the student community while continuing to mentor and volunteer in various capacities. He constantly looks for business opportunities to enhance the reach of ZERCO International and create jobs even during these challenging times. It’s a proud moment for the entire team of ZERCO and for its partner companies around the world. We wish him the best in all his endeavors.